Strategic Leadership

Led a 3-Year Digital Transformation project, and delivered a 20% increase in sales, and a 15% increase in conversion rate.

Launched the Hallenstein Brothers brand into Australia in 2015 and delivered double digit year-on-year growth.

Brand Marketing

Launched the social media influencer program in 2021 and grew followers by 350%, engagement by 70% and revenue by 117%.

Signed a key ambassadorship with the NZ Warriors and delivered a 10 point increase in customer preference with customers 25-34.

Digital Innovation

Led the successful launch of the Hallenstein Brothers app, delivering 30% of sales through the platform within 3 months and strengthening the brand's digital presence and customer loyalty.

Developed data-driven digital marketing campaigns using advanced analytics tools (Google Analytics, CRM platforms) to optimise ROI by 15%.